GDS-172 Spring 2018

Book Cover: Penguin Random House Publishing I like the random composition of this book cover. The decorative type is interesting and reminds me of arranged cut paper. The "r" of the sans-serif type looks like Helvetica, but the "o's" do not look like Helvetica. I was drawn to this design because it looks interesting and is almost hard to read, which made me want to look at it closer.

Reader's Digest , April 2018, Pgs. 34-35, by Marissa Laliberte, Photograpy by Matthey Cohen This is a sample of a series of spreads in Reader's Digest . I was drawn to this layout because it draws attention by being organized and concise. The text is sans-serif, except for the title which is in a serif font. The sentence that summarizes each paragraph is in bold, which adds to the ease of gaining information from the article. The green text helps to provide a visual cue of division between topics and repeats the color of the decorative element at the top of the page. I also noticed that the folio is presented with bars separating the page number, issue and web address on the left side and is in the reverse order on the right side.

Josef Muller-Brockmann Swiss Auto club poster 1954 This is a classic example of International Typographic Style or the International Style. This Swiss style relies heavily on the grid ant sans-serif fonts. The motorcycle violates the grid, but it deserves to stand out. Since this is about protecting children from motorized vehicles it makes sense that the text is so close to the edges creating tension.

Simply Schnucks  April 2018, Pg. 16 This is a page from a free recipe book that I got from Schnucks grocery store. I liked the layout of this page because it looks like a cool and refreshing break from the heat of summer. I like the script title of the page with the sans-serif font.

allure magazine, The Skin Guide 2018, pg. 38 This article layout caught my attention because of the grid use, particularly how the title fits into the grid. This design organizes the information by formatting the text in a logical continuity of formatting. The tracking in the heading and subheadings are very professional looking in that they are handled deliberately. The "y" in directory comes out a little past the boundary of the two lines above it and touches the illustration. It adds interest and looks purposeful. This is probably happening because the letters are wider, but it still works being in the last line. The "G," "R" and "J" together are not the same as any of the core fonts. It is a sans-serif font.

Midwest Living, March-April 2018 pg. 5 This is an ad for www.travelsouthdakota.com  that I found in Midwest Living Magazine. I liked this ad because of the mixture of a hand-drawn script-like font and the sans-serif all caps font as a title. The selling point of the advertisement is centered under the title, working nicely with the natural break of the first sentence. The majority of the font is white and there is also a white mountain effect in front of the composite photography art, which I thought was an unnecessary use of repetition.  (I really do not see any need for the special effects.) I found it interesting that they chose a slate blue for the text at the top and separated information with double slashes. The kerning between the "e" and the "a" in great looks like it could use a bit more space.