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GDS 172 Typography II - Post 8

Midwest Living, March-April 2018 pg. 5
This is an ad for www.travelsouthdakota.com that I found in Midwest Living Magazine. I liked this ad because of the mixture of a hand-drawn script-like font and the sans-serif all caps font as a title. The selling point of the advertisement is centered under the title, working nicely with the natural break of the first sentence. The majority of the font is white and there is also a white mountain effect in front of the composite photography art, which I thought was an unnecessary use of repetition.  (I really do not see any need for the special effects.) I found it interesting that they chose a slate blue for the text at the top and separated information with double slashes. The kerning between the "e" and the "a" in great looks like it could use a bit more space.

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