GDS-172 Spring 2018

Email advertisement from zenni.com, February 2018 This is part of an ad I received as an email from www.zenni.com. Even though this is from an email, it looks like it would make a good print ad. I like the mix and hierarchy of the three fonts, with the headline being in a classic serif font, while the other two fonts are sans-serifs. The links to the website are also contained within boxes which is a nice differentiation of information. I like the photography and how the subjects in the photo that are not the focal point of the ad are dynamically cropped. The ad is presented with the repetition of  being a delicious deal. You can get a pair of classes for less than the price of a cappuccino and a pastry.

HELLER, S; RAND, P. Paul Rand. London : Phaidon, 2000., 2000. ISBN: 0714839949, pg. 47 I found this ad designed by Paul Rand in a book about Paul Rand. I liked the interesting collage design. The drink recipes add interest to the ad. I am most fascinated by the different uses of leading in the different parts in the ad. I also like how the recipes are grouped with the same treatment of font.

Photographer's Forum, Pg. 23 by Judith Turner-Yamamoto This is an article about a famous photographer. There were a bunch of copies at Parkland and I grabbed one to read. I have never paid much attention to magazine articles until recently, but I like the layout, white space, hierarchy and unobtrusive use of three fonts. (A decorative font, Minion and Helvetica.) The color of the type is perfect, but there is a widow in the third paragraph. I like how everything is centered, but the caption for the photograph on the opposite page looks awkward in regard to the folio.  I was drawn to this article because I thought that I might want to use this style as inspiration sometime.

Krannert Spring 2018 Card, found at Parkland College This is a card announcing the spring 2018 exhibits at Krannert Art Museum in Champaign, IL. I think that the hierarchy of the page layout is good because it is easy to understand on the front and back of the card. The sans serif font looks like Franklin Gothic. There is a stroke on the typeface, which is not that great. The contrast on the front of the card is also low on the left side affection the readability and the legibility. I was attracted to this card because the green color and the image of sky and leaves on the wall reminded me of spring. I would describe it as fresh, energetic, fun and playful.

Ingredient list from boxycharm.com subscription box 1-2018 This is an ingredient list (the list is on the back) for a product from a subscription box sent out in January 2018. The contents inside were a party makeup colors for the New Yer's Day. The design is a simple and informal, used for advertising and product appeal. I like the marquee lights on the type because it has a sense of celebration about it, which is what the theme is about. The emphasis is definitely on the design theme of the month being "Rock 2018." I thought this was an interesting use of typography because it is rough looking, repeating what is going on in the background. This is not a font from the Parkland approved font list because we do not have any sans serif fonts that have letters that are "squished in," in particular the letter "o."  The number one looks like Helvetica.