Skip to main content

GDS172 Typography II - Post 3

Krannert Spring 2018 Card, found at Parkland College
This is a card announcing the spring 2018 exhibits at Krannert Art Museum in Champaign, IL.

I think that the hierarchy of the page layout is good because it is easy to understand on the front and back of the card.

The sans serif font looks like Franklin Gothic. There is a stroke on the typeface, which is not that great. The contrast on the front of the card is also low on the left side affection the readability and the legibility.

I was attracted to this card because the green color and the image of sky and leaves on the wall reminded me of spring. I would describe it as fresh, energetic, fun and playful.


Comments

Popular posts from this blog

GDS172 Typography II - Post 1

Print #71 (4) Winter 2017-2018, Pg.16 This piece is an editorial article in Print Magazine about graphic designer Paula Scher. The page layout is a grid style with a text column on one side and images on the other side. The typography of the article itself is a sans-serif font, possibly Helvetica. I was attracted to this piece because it is playful and spontaneous in not strictly adhering to the grid, much like the style of Paula Scher.

GDS 172 Typography II - Post 8

Midwest Living, March-April 2018 pg. 5 This is an ad for www.travelsouthdakota.com  that I found in Midwest Living Magazine. I liked this ad because of the mixture of a hand-drawn script-like font and the sans-serif all caps font as a title. The selling point of the advertisement is centered under the title, working nicely with the natural break of the first sentence. The majority of the font is white and there is also a white mountain effect in front of the composite photography art, which I thought was an unnecessary use of repetition.  (I really do not see any need for the special effects.) I found it interesting that they chose a slate blue for the text at the top and separated information with double slashes. The kerning between the "e" and the "a" in great looks like it could use a bit more space.

GDS 172 Typography II - Post 7

Velvet Underground Record Cover, Designed by Andy Warhol I was looking though a book of record covers for uses of negative space. I have always thought this was an interesting design for a record cover because of the white background, the prominence of the designer's name and the absence of the band name. It is so different from most other record covers. Since this is not symmetrical, I would not say that this white space is not passive, because it is almost intrusive. When I searched for the font used for the designer's name, I found this website:  https://fontsinuse.com/uses/8415/the-velvet-underground-andamp-nico   It is an interesting website about typography. The font is coronet bold.