GDS-172 Spring 2018

allure magazine, The Skin Guide 2018, pg. 38 This article layout caught my attention because of the grid use, particularly how the title fits into the grid. This design organizes the information by formatting the text in a logical continuity of formatting. The tracking in the heading and subheadings are very professional looking in that they are handled deliberately. The "y" in directory comes out a little past the boundary of the two lines above it and touches the illustration. It adds interest and looks purposeful. This is probably happening because the letters are wider, but it still works being in the last line. The "G," "R" and "J" together are not the same as any of the core fonts. It is a sans-serif font.

Midwest Living, March-April 2018 pg. 5 This is an ad for www.travelsouthdakota.com  that I found in Midwest Living Magazine. I liked this ad because of the mixture of a hand-drawn script-like font and the sans-serif all caps font as a title. The selling point of the advertisement is centered under the title, working nicely with the natural break of the first sentence. The majority of the font is white and there is also a white mountain effect in front of the composite photography art, which I thought was an unnecessary use of repetition.  (I really do not see any need for the special effects.) I found it interesting that they chose a slate blue for the text at the top and separated information with double slashes. The kerning between the "e" and the "a" in great looks like it could use a bit more space.

Velvet Underground Record Cover, Designed by Andy Warhol I was looking though a book of record covers for uses of negative space. I have always thought this was an interesting design for a record cover because of the white background, the prominence of the designer's name and the absence of the band name. It is so different from most other record covers. Since this is not symmetrical, I would not say that this white space is not passive, because it is almost intrusive. When I searched for the font used for the designer's name, I found this website:  https://fontsinuse.com/uses/8415/the-velvet-underground-andamp-nico   It is an interesting website about typography. The font is coronet bold.