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GDS 172 Typography II - Post 11

Josef Muller-Brockmann Swiss Auto club poster 1954
This is a classic example of International Typographic Style or the International Style. This Swiss style relies heavily on the grid ant sans-serif fonts. The motorcycle violates the grid, but it deserves to stand out. Since this is about protecting children from motorized vehicles it makes sense that the text is so close to the edges creating tension.

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